Social media has become a prevalent tool for up and coming celebrities, models, business, and entrepreneurs. As Millennials begin to abandon the typical workplace and opt for more “exciting” or “fulfilling” lives, the way we finance our lives has begun to evolve. The desire to have thrilling experiences, go on exotic vacations, or just kick back and relax is not new, but the ability to make a living by showcasing these lifestyles on social media certainly is. Can you honestly say that you would rather commute to a job where you work all day in an office instead of working from your couch and making your own hours? No. That is what makes social media as a career so compelling. This week, I am going to be talking about a social media influencer who has made quite a name for herself in the beauty industry: Laura Lee.
For those of you unfamiliar with Laura Lee, she is a recent mogul in the beauty industry. Born and raised in Alabama, she has a sweet southern charm that her followers seem to love. Previously a dermatologist’s assistant, Laura Lee developed background and knowledge regarding proper skin care and how to make the skin look beautiful. This has no doubt helped her in creating her own line of makeup products. But, let’s not get ahead of ourselves. Her career first began on Instagram, where she would post pictures of her daily makeup looks and routines. Today, her account has 2.3 million followers.
Then, he debuted her YouTube channel in 2013 which showcased product hauls, tutorials, and giveaways. Which as of today, has 4.8 million subscribers. In October of 2014, she was named “Beauty Guru of the Month” by StarCentral magazine. A couple years later, in 2016, she teamed up with the popular makeup brand, TooFaced, to create YouTube videos showcasing their products and while also sponsoring some of her other content. She has collaborated with other notable brands such as Morphe: with whom she co-created eyeshadow palettes and brush sets. In 2017, she launched her own brand beginning with her first eyeshadow palette: Cat’s Pajamas. Lastly, and most recently, this year she launched her second palette along with three liquid lipsticks under the name: Noodie Patootie.
What Can We Learn from Laura Lee?
There are plenty of people who want to find success in social media. Who want to promote their businesses and brands, but fall short while others revel in fame. Why is this? There are factors of which everyone can utilize, such as diversifying your platforms or posting regularly. However, none of this matters if your page, your vlogs, and your brand lack personality. Laura Lee has found success because she is entertaining to watch. As a regular consumer of makeup and beauty products, I could develop the same knowledge as Laura Lee, but I cannot recreate her charm. I could also learn the skills it takes to create these looks and record my own videos or post my own pictures, but I cannot recreate her humor or individuality. A brand is only as strong as it’s icon, and Laura Lee started her brand using her own face as her logo. By building followers and fans who recognize her, she created a strong base of where to start her brand. Not only does Laura exhibit all of the aforementioned characteristics, she is also diligent about posting frequently and connecting with her followers. Often times, she will create videos based on what her fans have asked to see, or she will request in advance, via Instagram polls, options for new looks. Another aspect of her Instagram and Snapcat accounts, that are in keeping with the trend of making money by showcasing one’s lifestyle, Laura will post stories of her day or new things she is trying. Lastly, Laura Lee also showers her followers in free gifts through her regular giveaways which request her fans comment her video or latest post to gain a spot in the contest. Not only does this get her more views and comments on her content, it also builds trust and a strong relationship with her followers who love the free products. In short, if you are looking for an entrepreneur who got their start in social media, look no further for exceptional content, follow Laura Lee.